I’m a product leader specializing in AI‑powered ad experiences.
I lead product for ad decisioning, using data and machine learning to make ads feel more relevant, useful, and engaging for people.

I draw on experience across product, analytics, and operations, bringing a collaborative, human‑centered approach to solving complex problems.

I’m also a Certified Scrum Product Owner (CSPO) and Workshopper Master®, and I love designing and facilitating workshops that help teams align, spark new ideas, and move forward with clarity.

Outside of work, I volunteer for causes I deeply care for: helping stateless/displaced individuals find economic opportunities in Canada, mentoring aspiring PMs, and offering pro-bono consulting services to local charities. I’m passionate about supporting Canadian and Muslim founder-led startups. If you’re building something new and need a hand, let’s connect!